The Joy Mission on Wordpress

Site + Brand

The Joy Mission

A custom branded site on Wordpress to show off the beautiful branding suite completed for The Joy Mission, a non profit serving children surviving the loss of a parent.

THE JOY MISSION

BRAND Story

Founder, Natalie Sorrells, created The Joy Mission to bring joy to the 1.5 million children (ya, you read that right) who have lived through the unthinkable loss of one or both parents. While we can’t (and shouldn’t) take their grief away, we can (and should) give them JOY in the Journey. The word mark uses a playful and childlike script like their target audience. The primary mark, a hand drawn rainbow, carries the idea that the joy movement can make rainbows even in the darkest of storms. This concept gave way to beautiful designs of clouds, rainbows and icons in moody blues, playful pinks and earthy browns. To create connectivity, we chose imagery that evoked joy (bring on the confetti), laughter, togetherness and diversity.

The goals of the site are to introduce this new organization, provide a place for members to join, pay and even submit future joy kids for sponsorship.

Functionally, the site integrates a payment gateway with it’s member application as well as a donation page to accept one-time donations seamlessly.

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